Dusty-Lynn Brown Systems
Fractional sales and marketing leadership for founders and growing businesses who need senior-level strategy without a full-time hire.
The Model
Fractional leadership places an experienced senior executive inside a business on a part-time, embedded basis, rather than as a full-time hire. It augments core staff with the experience and wisdom of a seasoned leader, scaled to the time commitment and budget the role actually calls for. Adoption of this model continues to accelerate as companies seek senior-level leadership without the cost structure of a full-time executive.
Engagements are structured to fit how you work: scope-based monthly retainers for ongoing fractional support, hourly arrangements for defined projects, and commission or equity-based structures considered on a case-by-case basis for the right fit.
By The Numbers
The data on fractional leadership is consistent: lower cost, faster impact, and rapidly growing adoption across companies of every size.
40–70%
Lower cost than a full-time executive hire, same strategic visibility
Source: McKinsey & Company
30–45 days
To measurable impact, vs. 6–9 months to ramp a full-time hire
Source: fractional-csuite.com research, 2026
25% → 35%
Share of U.S. businesses using fractional hiring, 2026 projected
Source: Vendux, 2026
Where I Help
Focused engagement types matched to what your business needs, across the sectors where hands-on experience runs deepest.
Whatever stage you're at, there's a path forward.
Get in Touch